Advertising & Bing Ads Policy
How Kek Dredging uses Microsoft Advertising (Bing Ads) and related measurement tools, and how you can control your data.
This Advertising Policy describes how Kek Dredging ("we," "us," or "our") advertises this website, kekdredging.com (the "Site"), through Microsoft Advertising — the platform that operates Bing Ads — and what that means for visitors who arrive here through one of our ads. It supplements our Privacy Policy and Cookie Policy and should be read alongside them.
Table of Contents
1. Overview
Kek Dredging may run advertising campaigns through Microsoft Advertising, the platform behind Bing Ads, to help people who are researching pond, lake and waterway dredging topics find this Site. This Site itself is informational: it does not sell products, publish pricing, or include purchase or checkout functionality. Any advertising we run is intended to direct visitors to informational content about our services and to invite a conversation — not to complete a transaction online.
2. Our Use of Microsoft Advertising
We use Microsoft Advertising to manage keyword-based search campaigns and to measure how those campaigns perform. As part of that measurement, we may place a small piece of code — commonly referred to as a tag or pixel — on this Site that communicates with Microsoft Advertising's systems. This allows us to see aggregate information, such as how many visitors who clicked one of our ads went on to view certain pages (for example, our Contact page), without which we would have very limited insight into whether our advertising spend is reaching the right audience.
3. Conversion Tracking & the UET Tag
Microsoft Advertising's measurement tool is called the Universal Event Tracking (UET) tag. When present on a page, the UET tag can record that a visit occurred, note certain browser and device characteristics, and, where configured, record specific on-site actions we define as meaningful — such as submitting our contact form or viewing our Contact page. This information is aggregated and used to help us understand overall campaign performance; we do not use it to identify a specific individual by name.
The UET tag operates through cookies and similar technologies described in our Cookie Policy. If you decline advertising cookies through our cookie preferences panel, the UET tag will not be permitted to set its associated cookies on your browser.
4. Remarketing & Audience Features
Microsoft Advertising may offer remarketing features that allow advertisers to show ads to people who have previously visited their site while those people browse other sites within Microsoft's advertising network. If enabled, this means that after visiting kekdredging.com, you might later see an ad from us elsewhere online. Remarketing relies on the same cookie-based technology described above, and disabling advertising cookies will limit or prevent your inclusion in any remarketing audience we might define.
5. Data Collected Through Advertising Tools
Data collected through Microsoft Advertising's tools may include: the fact that a browser visited a given page, approximate location derived from IP address, device and browser characteristics, referring ad or keyword information, and whether a defined conversion action occurred. This data is processed by Microsoft in accordance with the Microsoft Privacy Statement, which governs how Microsoft Advertising handles information collected on behalf of advertisers like us. We encourage you to review Microsoft's own documentation for a complete description of their data practices.
6. Your Choices & Opt-Out Options
You have several ways to control advertising-related data collection connected to this Site:
- Our cookie preferences panel. Use the "Cookie Settings" link in the site footer to turn off the "Advertising (Microsoft Advertising / Bing Ads)" category at any time.
- Microsoft's own opt-out tools. Microsoft provides account-level and browser-level advertising preference controls, generally accessible through your Microsoft account privacy settings or advertising opt-out pages published by Microsoft.
- Industry opt-out programs. Organizations such as the Digital Advertising Alliance (DAA) and the Network Advertising Initiative (NAI) offer opt-out tools that apply across many participating advertising networks, which may include Microsoft Advertising.
- Browser-level controls. Blocking third-party cookies in your browser settings will generally prevent advertising and remarketing cookies from functioning, regardless of the source.
7. Our Advertising Content Standards
Consistent with Microsoft Advertising's editorial and content policies, we aim to ensure that our ads and this Site present accurate, non-misleading information about who we are and what we do. In line with that commitment: this Site clearly identifies our business name, address, and phone number; it does not display pricing, product listings, or purchase calls to action of any kind; and it is intended purely as an informational resource about dredging and waterway topics rather than a sales platform. If you believe an ad or page associated with Kek Dredging is inaccurate or misleading, please contact us using the details in Section 10 so we can review and correct it.
8. Third-Party Links
Ads and pages on this Site may reference or link to third-party resources, including Microsoft's own advertising and privacy documentation. We are not responsible for the content or privacy practices of third-party sites, and we encourage you to review their policies directly.
9. Changes to This Policy
We may update this Advertising Policy periodically to reflect changes in how we use Microsoft Advertising or in applicable advertising platform requirements. The "Last updated" date at the top of this page reflects the most recent revision.
10. Contact Us
If you have questions about this Advertising Policy or our use of Microsoft Advertising (Bing Ads), please contact us:
- Kek Dredging, Attn: Karl Lange, Principal
- 991 Fox Chase Dr, West Chester, PA 19380
- Phone: (484) 947-6960